The Hollywood Reporter
Market research found that female sports fans want marketing addressed to their ... but many advertisers overlooked the trend and almost exclusively pitched ...

USATODAY.com - Early blitz and glitz make extra points for NFL
The league's 20 corporate sponsors , including Pepsi and Coors, ... for "sexiest" female fans , are a "turnoff" to real female football fans , she says. ...

America's Fastest Growing Sport - September 5, 2005
Sponsors rave about the purchasing loyalty of NASCAR fans . According to a NASCAR licensing study, 72% of fans are more likely to buy a product if it has the ...

USATODAY.com - NASCAR not just for the boys anymore
Like other female fans , they planned to spend time wandering through the rows of brightly colored trailers covered with sponsors ' names and drivers' faces, ...

Cool as Ice
"What football is to men, figure skating is to women," says Dianne Hemminger, ... The association also gives sponsors rights to a list of grassroots events , ...

Statistics and studs: Sports teams find a lucrative market in ...
Many female fans admittedly are interested in more than the on-field play. And sports teams, advertisers and others are finding that the softer side of ...

Reuters Summit - NFL studies what women fans want
Reuters India - Mumbai,India
... We think absolutely the female audience is ... Marketing experts say world sports leagues and their advertising ... marketing strategy