Articles in Hockey
Back in May of 2001 I wrote a story about beer and broads.
It was perhaps my most popular story and men as well as women enjoyed debating the topic.
Almost ten years later, women, and more specifically, young, female, sports fans, are the object of the beer industry’s affection.
I felt it was time to review what has happened in the last nine years.
Now we have a new generation of women, women who enjoy a pint or two. They are young, beautiful, vibrant and sexy. They are the new generation of female sports fans.
Men and women alike are enjoying some of the same sports “pleasures” and activities heretofore the exclusive domain of men. Men and women can place bets on big games over at gamebookers.com
Picture this, the year is 1970, two women are sitting at a bar, they spot a nice looking man bellying-up to the bar. They exchange glances and tell the bartender they want to buy him a drink.
Sound plausible? In the year 2001 yes, in 1970, hell no.
Picture this….a bunch of guys smoking cigars, sipping 100 year old scotch served to them by a bevy of voluptuous women, suddenly realize that women actually love sports. Not just women’s sports (whatever that means) but the big three, NFL, MLB and NBA with the NHL climbing fast.
Yes it seems as if the sports industry has taken notice,they now know that women have disposable income, are highly educated and love their sports. This is something I have decrying since Femmefan.com was launched on a wing and a prayer in March of 2000. But do these marketing and industry moguls really understand this market? I don’t think so. It’s not a market that is easily targeted and identified.
Unlike male fans their female counterparts are not so easily seduced by childish beer commercials or sexy women. Although Femmefan.com has worshipped at the altar of beautiful male bodies in our Locker Room Lookers pages. Yeah baby!
